Designing the Future of Healthcare
Rooted in Insight.
Designed for Impact.
Root and Branch is a transdisciplinary healthcare innovation consultancy helping organisations design, validate and scale products, services and strategies across health and care. Working across industry, policy, research and frontline clinical practice, we help organisations solve complex challenges through evidence, systems thinking and human-centred design.
Healthcare is Changing.
Artificial intelligence is transforming healthcare. Digital products are reshaping patient experiences and new models of care are emerging across health systems. Yet many innovations fail because they are built around technology rather than people.
Why Healthcare Innovation is Hard.
The challenge is rarely building the technology… It’s building the right tech.
You’ve got to balance interconnected perspectives:
Clinical: Does it improve care and support better outcomes?
Human: Will people actually use it?
Organisational: Can it be implemented within complex health systems?
Commercial: Can it scale and deliver long-term value?
Too often, organisations optimise one of these whilst overlooking the others.
Our Approach.
We help organisations bridge the gap between evidence, innovation and implementation by bringing together clinical insight, healthcare design, behavioural science and systems thinking.
We believe that healthcare innovation does not happen within a single discipline. It happens where disciplines meet:
Clinical Practice
Industry
Policy
Research
Together these perspectives create innovation that is clinically meaningful, commercially viable and designed around people.
Our Metholodogy.
Everything we do is underpinned by six core principles:
Human-Centred Design
Behavioural Science
Systems Thinking
Biopsychosocial Model
Co-design
Innovation Strategy
These are not standalone services. They are the methods we use to solve complex healthcare challenges.
Strategy: Finding the right problem before building the solution.
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Design: Creating products, services and experiences with the people who use them.
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Delivery: Supporting organisations to validate, implement and scale innovation.
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Capability: Building internal confidence through workshops, talks and ongoing consultancy.
How We Help.
Our Services.
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Helping organisations identify the right opportunities before investing in solutions. Services include innovation strategy, opportunity mapping, wicked problem framing, behavioural insight, clinical discovery and product strategy.
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Working with patients, clinicians and stakeholders to understand needs, behaviours and opportunities through co-design, interviews, journey mapping and experience design.
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Rapid collaborative workshops that help teams explore ideas, prioritise opportunities and test concepts before development.
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Evidence-based talks on healthcare innovation, AI, behavioural science, systems thinking, clinical design and co-design for conferences, leadership teams and NHS organisations.
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Long-term strategic support embedded within innovation teams, covering product development, service transformation, research, facilitation and implementation
Meet the Founders.
Dr Lia Ali and Helena Traill FRSA combine clinical leadership, behavioural science and healthcare design to help organisations create innovation that delivers meaningful change.
Insights
Our latest thinking on healthcare innovation, behavioural science, systems thinking and design is published on our Substack.